Key Benefits

  • Powerful digital asset management features
  • Version control
  • Order wizard
  • Creative workflow
  • Data exports


Established in 1948, Widen builds high-performing software that empowers organizations to create impactful, measurable, and consistent brand experiences. Its platform spans brand management, marketing resource management, and product information management solutions and has enabled over one million marketers, content creators, and technologists at over 660 global brands to better connect with audiences. Customers include Progressive, Zippo, Energizer, Trek, Zeiss, Salvation Army, Citizen Watch, the Atlanta Falcons, Carnival Cruise Line, Yankee Candle, FINCA, and many more.

Headquartered in Madison, Wisconsin, USA and with a European office in London, UK, Widen has the highest customer loyalty in the digital asset management (DAM) industry. Visit


  • Backup and Versioning
  • Brand or Document Templates
  • Central Storage
  • Collaborative documents
  • Rich Media Asset Management (videos etc)
  • Search and Tagging
  • Version Control
  • Powerful digital asset management features
  • Maintain control of your content
  • Your brand, your way
  • Custom login page
  • Dashboard messages
  • Collection share pages
  • Brand Portals
  • Branded URL and multiple skins
  • Branded communications from site to inbox
  • Manage your assets from anywhere
  • Upload via a smart workflow
  • Metadata standards
  • Zapier and FTP uploading
  • Version control
  • Make search simple for everyone to find what you need
  • Spotlight searches and spotlight collections
  • Distribute brand assets to anyone, anywhere, anytime
  • Branded collections
  • Standard Portals
  • Order wizard
  • File sharing tools
  • Social sharing
  • Manage, publish, and track videos
  • Creative workflow
  • Activity feed
  • Alerts and notifications
  • Quick Insights
  • Data exports
  • Google Analytics
  • Watermarking
  • Web CMS plugins


4.8 / 5 (of 32 reviews)
Barbara Mitrovic

Prior to DAM – we had duplicate files were everywhere. Our employees had no ideas what assets were current or expired - so image and logo requests were constantly directed to the Creative Department cutting into valuable time for designing.

We reviewed three DAM Vendors and Widen stood out for a number of reasons which made the selection extremely easy for us. Their DAM interface is quick and easy to use, the reporting capabilities are robust, and the security allows a lot of flexibility. In addition - we love the Portals - which allows us to provide assets to our non-users.

By purchasing Widen’s DAM system, we have centralized our assets, and provided our users, controlled access to the most current files which, in turn, maximized our productivity and efficiencies.

In addition – our global offices are now connected with the most up-to-date materials they need, in any time zone, which has improved the current process.

You will find that Widen’s customer service is amazing. Their team will help guide you through all of your challenges to ensure you build a successful DAM. In addition, once your system is built – Widen continues to build a relationship with you - providing full support even after the on-boarding process is complete. They are dependable, accountable and extremely customer focused.

I'm not going to lie – implementing a DAM system can be grueling and a lot of work. But the beauty of a DAM is that it’s customizable and will grow along with your company to meet future needs …and Widen is more than willing to help you along the way.

Tony Maguire

Great product with even better customer service!

Beth Straeten

We can't live without Widen's portal capabilities. The platform makes it easy to share assets with external users.

Brett Robison

Its a good platform...struggling with some of the poor set up from our previous System Admin

Craig Sokul

We are using Widen's DAM capabilities to streamline our monthly advertising campaign. We have been able to improve layout time on our monthly publication and stay current with vendor images. Before Widen, we had to deal with multiple assets such tools and replicating work month to month.

Supplier Info
Contact Details