Pardot

Key Benefits

Hosted and Tracked Marketing Files
Lead Scoring and Grading
Automated Lead Assignment
Progressive Profiling
Dynamic Content

Overview

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

Features include:
• CRM integration
• Email marketing
• Lead management
• Lead nurturing
• Social media marketing
• Sales intelligence
• ROI reporting

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Pricing

Growth

$1250

Fuel growth with smarter marketing automation /month/up to 10,000 contacts billed annually

Plus

$2500

Dive deeper with marketing automation and analytics /month/up to 10,000 contacts billed annually

Advanced

$4000

Power innovation with artificial intelligence and analytics /month/up to 10,000 contacts billed annually

Premium

$15000

Enterprise ready features with predictive analytics and support /month/up to 75,000 contacts billed annually

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Features

Content Syndication
Data and Analytics
Integrations Available
Landing Pages
List Management
Online Forms
Sales Funnels
Visitor Tracking
Hosted and Tracked Marketing Files
Real-Time Sales Alerts
Lead Scoring and Grading
Automated Lead Assignment
Lead Nurturing
Forms and Landing Pages
Progressive Profiling
Dynamic Content
Email Marketing
Closed-Loop Reporting

Reviews

4.3 / 5 (of 4 reviews)

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Sarah Crawley

14/07/2022

Integrates seamlessly with Salesforce. The best lead management marketing tool.

Bryan Philips

12/03/2020

Pardot closes the reporting loop for us in Salesforce (Sales Cloud). We can automate marketing ROI reporting as well as view our Customer Life Cycle. Overall it is a power system, easy to use with a lot of resources available and fantastic support (Trailhead).

ilja

22/10/2019

Robust service + awesome support. Could get some time to set up all things but it worth of it.

Sean

13/09/2019

Pardot has gone downhill since the Salesforce acquisition and I cannot recommend it. I've been a user since 2011 and I am certified. But support is weak and functionality does not compare well with HubSpot, Marketo or Act-On. We are actively looking to switch from it.