Key Benefits

  • Native integration with Mapp Engage
  • Drag-and-drop segment editor
  • Inbound message processing (Email, SMS)
  • Customer Insights

Overview

Mapp is a leading provider of insight-led customer engagement. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved.

Mapp has global offices in six countries. More than 3,000 companies rely on Mapp, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, Pepsico, Quint and The Entertainer.

Features

  • Automated Follow Ups
  • Creative Templates
  • Drag and Drop
  • Integrations Available
  • List Management
  • Personalisation
  • Segementation
  • Segmentation
  • Split Testing
  • First-party Data Activation
  • Real-time Data Dashboards
  • Contact Profile Enrichment
  • Native integration with Mapp Engage
  • Tag management system
  • Real-time audience removal
  • Unified Contact Profile
  • Intuitive Automation Builder
  • Industry-leading Email Deliverability
  • Drag-and-drop segment editor
  • 1:1 single contact journeys
  • Orchestrated mass-communication
  • Inbound message processing (Email, SMS)
  • Geofencing
  • Customer Insights
  • Web personalization
  • Product recommendations
  • Marketing analytics

Deployment

  • Cloud, SaaS, Web
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