- Drive more leads from your Search ads
- New data exclusion controls for Smart Bidding
- Making it easier to see your campaign goals in optimization score
- Drive more, high-quality leads with lead form extensions
- Stay on top of trends with the Insights page
Show up when people search for what you offer Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether they’re on desktop or mobile, a well-timed ad can turn people into valuable customers. Set a budget that works for your business Google Ads can work for almost any advertising budget. Set a monthly budget cap, and never go over it. Plus, you can p...
- Skippable in-stream ads.
- Bumper Ads
- Instant Review
Our mission is to give everyone a voice and show them the world. We believe that everyone deserves to have a voice, and that the world is a better place when we listen, share and build community through our stories. Our values are based on four essential freedoms that define who we are. Freedom of Expression We believe people should be able to speak freely, share opinions, foster open dialogue, and that creative freedom leads to new voices, formats and possibilities. Freedom of Inform...
- Data Studio
- Tag Manager
Introducing Google Marketing Platform, a unified advertising and analytics platform for smarter marketing and better results. Easy-to-use tools for small businesses Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more. Advanced solutions for large enterprises Make deeper customer connections to drive better marketing results with a complete set of advertising and analytics solutions.
- Reach Across Devices
- No Minimum Fee: Sign up for free and start advertising with any budget.
- Attract Nearby Customers
- Boosted performance, powered by artificial intelligence
At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world. We do business in 170 countries and are made up of 144,000 passionate employees dedicated to fulfilling our...
- Advertising revenue
- Ad Currency Optimization
- Dynamic Ad Insertion
Changing the world through digital experiences. Great experiences have the power to inspire, transform and move the world forward. And every great experience starts with creativity. Creativity is in our DNA. Our game-changing innovations are redefining the possibilities of digital experiences. We connect content and data and introduce new technologies that democratise creativity, shape the next generation of storytelling and inspire entirely new categories of business.
What is paid advertising?
When you’re looking to grow your reach and sales, paying for media opportunities is a quick way to ensure your brand, products and services get noticed. However, it’s not always quite as straightforward to do so and ensure your spend results in sales and return.
Paid advertising software solutions are designed to help you manage and optimise your paid-for media campaigns. Whereas there’s no magic bullet to ensuring they’ll drive sales, they can help you create, target, schedule and optimise campaigns and your spend so that with each data point you can look to improvements to drive Return on Advertising Spend (ROAS).
Today’s modern tools help to streamline all the processes required to create successful advertising campaigns.
How can it help?
Managing or improving paid advertising online
Gain more sales or customers